Yingli Green Energy Holding Co is still the only Chinese company among six FIFA Partners, eight FIFA World Cup Sponsors and eight National Supporters for the World Cup in Brazil. The firm announced this sponsorship in June 2011.
As a FIFA World Cup Sponsor, Yingli's advertising will be shown during all 64 matches, for at least eight minutes per match, in all 12 of Brazil's World Cup stadiums. The sponsor also enjoys the right to place its company logo next to the FIFA World Cup Official Emblem to advertise its products.
"The World Cup serves as a perfect marketing platform as we aim to sell our products globally," Liu Chongyuan, a public relations officer with Yingli, told the Global Times Tuesday.
"Our first sponsorship mainly aimed to increase our brand awareness, and this time we want to let more people know about the quality of our products and services as well as to raise their awareness for solar technology," he said.
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As a FIFA World Cup Sponsor, Yingli's advertising will be shown during all 64 matches, for at least eight minutes per match, in all 12 of Brazil's World Cup stadiums. The sponsor also enjoys the right to place its company logo next to the FIFA World Cup Official Emblem to advertise its products.
"The World Cup serves as a perfect marketing platform as we aim to sell our products globally," Liu Chongyuan, a public relations officer with Yingli, told the Global Times Tuesday.
"Our first sponsorship mainly aimed to increase our brand awareness, and this time we want to let more people know about the quality of our products and services as well as to raise their awareness for solar technology," he said.
Read more.....
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