
With their eyes firmly glued to the action on the football pitch, spectators at the 2010 World Cup in South Africa would not have missed the Chinese characters adorning the stadium’s advertisement boards.
The words read: Yingli China: Solar into every home. It was the first time that any Chinese characters had ever been on display at a World Cup, and it marked the coming-of-age of a Chinese firm that grew from a local green energy venture founded in Baoding, China in 1998 by Miao Liansheng, to become the world’s largest solar manufacturer.
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