"If you're the only solar company sponsoring the World Cup during Intersolar, you're definitely going to draw a crowd to your booth, especially if you have several television sets and refreshments. Yingli took full advantage of their multi-million dollar sponsorship of the World Cup, airing the games. In a sort of Deja vu moment, Yingli received double exposure with the Intersolar crowd (their true target audience) watching the game on TV with Yingli's logo flashing on the field's sideline advertisements. That being said, I think this crowd was watching the game more than the sideline's banner ads.
I also liked that Yingli printed these table tents that showed the links to their social networks. If you're exhibiting, here's an inexpensive way to gain followers from a very relevant and somewhat captive audience."