Tips to set yourself up for success by exhibiting at South Africa's largest trade show.
How to maximize your ROI;
If your competitors are exhibiting, then you should consider it
Build relationships with the media and run a media strategy parallel to the event
Set up your pre-exhibition marketing strategy
Let your customers know about it
Check audience suitability
What are your goals for positive ROI; Selling new products, selling old stock, launching new products, brand awareness?
What is your message to the consumer?
Is your message visible in your media strategy and at your booth?
Make sure your branding at the show is consistent with your marketing strategy and your booth
1/3 of your marketing budget should be invested in face-to-face consumer events
Use recycled materials to set up your stand and make it unique, interesting & cost effective
Ensure you have adequate exhibition branding and marketing materials
Investigate the latest digital technology to collect leads and streamline your experience, post show PR and sales
Show off and smile at your visitors
Train your staff adequately
Body Language is everything
Ensure you setup shifts for your staff to keep them energetic
Don't; Eat & drink or speak on your cellphone at your booth
Support your showcase with adequate content
Show up and show off